According to TA reports, Chelsea has reached an agreement with Vietnamese technology company FPT Group for jersey sleeve sponsorship for the remainder of the season.

This contract is valuable and will bring the club 17 million to 18 million pounds in revenue, which is close to the annual 20 million pound armband sponsorship contract between Manchester United and DXC Technology. It is one of the most valuable armband sponsorships in the Premier League.

The FPT logo will appear on the shirt sleeves of Chelsea's men's, women's and academy teams and will make its debut in the Champions League at home against Ajax.

Reports pointed out that Chelsea’s strong performance at the end of the 2024-25 season has attracted more companies to bid for armband sponsorship, and the competition is expected to be more intense next season.

At the same time, Chelsea’s “careful process” of finding a new chest sponsor is nearing completion. Only a handful of companies are still in talks, which are "very advanced" and a final decision is expected "in the near future".

It is reported that the negotiation content is not limited to jersey advertising, but also includes the possibility of establishing "multi-faceted partnerships."